Vado.li is a free service that allows you to shorten and simplify Web addresses:

Shorten: often you need to share url on social networks, by e-mail, by sms... But not always you can include long urls or simply the possibility to make a mistake is high. For those reasons we have created Vado.li, a links shortner.

Simplify: it's easy to forget an important web address (for example the bank's login page), so the solution is to create a short url, more easy to remember also when you are away from home and you haven't your list of "favorits".